Frederick's of Hollywood will be unveiling a new "Red Carpet" store design, the first of its kind in the Midwest region, at their grand opening event on Friday, Nov. 21 from 5-8 p.m. Open to the public, party goers will be given the celebrity treatment receiving VIP discounts, complimentary cocktails and a free gift.

The enhanced design captures a "Red-Carpet" feeling of modern and sexy Hollywood glamour, featuring hints of Frederick's signature leopard print as well as sleek red detailing throughout. The new vision centers on the essence of Frederick's core consumer, the proud heritage of the over sixty-year old company and a distinct focus on the apparel itself. Product lines will focus on Frederick's well-known corset suite, pieces from the Frederick's of Hollywood Seduction line, classically sexy foundations and special occasion lingerie.

"To be a retailer at one of the most well known malls in the world is truly exciting," states Frederick's of Hollywood President & CEO, Linda LoRe. "We are thrilled to bring a piece of Hollywood to Mall of America customers who will feel the excitement of the red carpet experience when they walk through our doors."

FREDERICK'S OF HOLLYWOOD has been recognized as one of the world's most well known brands, with more than 135 specialty retail stores nationwide, a world-famous catalog and online shop at www.fredericks.com. By keeping an eye toward modern Hollywood as well as its own legendary history, FREDERICK'S OF HOLLYWOOD creates innovative, alluring lingerie that is coveted by its customers and celebrities alike. With its exclusive product offerings including Seduction by Frederick's of Hollywood, and the Hollywood Exxtreme Cleavage bra, FREDERICK'S OF HOLLYWOOD is the Original Sex Symbol™.